SnowFlareBranding & Product Identity · 2026

A SnowFlare identity

Talentify

Talent Community App

Where creativity meets friendly competitionShare. Challenge. Vote.Talent discovery, on a clock
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For the next few screens,

this site belongs to Talentify.

Brand philosophy

Talentify is an entertainment and talent community: short clips, live challenges between two or more talents on a Challenge Stage, audience voting on a clock, and weekly, monthly and annual tournaments. The identity had to carry fun competition without tipping into noise — so the mark is built from the T and a play button, and the palette keeps one loud colour and spends it carefully.

The system, in 5 parts

Open one. The page follows.

Talentify — The Mark lock-up
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Anatomy

The T of Talentify plus a play button. Rotated six times around a centre, the two forms close into a star — a mark that reads as broadcast and as applause depending on where you meet it.

Arrow plus bridge plus flare equals the mark

Variations

Primary
Primary
Reversed
Reversed
Mono on white
Mono on white
On red
On red
Stacked
Stacked
Icon
Icon

Clear space

Clear space rules

Clear space stepped in multiples of the mark's own module, x1 through x5.

Misuse

Logo misuse examples

Do not distort or blur the mark, recolour it or fill it with a gradient, outline it, or set the name in another typeface.

From the manual

Variations
VariationsVertical lock-up, horizontal lock-up, and the icon that carries the app on its own.
Type family
Type familyTajawal — one family across Arabic and Latin, which is what a bilingual product needs.
Palette
PaletteFive colours with CMYK and RGB builds: peach as the ground, red as the signal.
Tones
TonesEach colour stepped from 20% to 160% — the tints and shades an interface needs for states, not decoration.
Iconography
IconographyA drawn icon set — challenge, category, audience, gift, share, speed — built on the mark's own geometry rather than pulled from a library.
Buttons
ButtonsButton and control styles, specified as components before a single screen was laid out.
App icon
App iconThe home-screen tile, where the identity has to survive at 60 pixels.
Patterns
PatternsThe star tiled into backgrounds for the places a screen needs texture instead of an image.
Screens
ScreensLogin, home, challenge, comments, upload, notifications and profile — the identity taken all the way into the product.
Mockups
MockupsThe system in the world, before a line of the app was written.

Chapter 01 — The Mark

The T of Talentify and a play button, rotated into a six-point star. It reads as a burst at a glance and resolves into the letter on inspection — simple enough to work as an app tile, distinct enough not to be mistaken for the streaming services it sits next to.

Colour

Marks

Primary wordmark
Primary
Icon mark
Icon

Type Tajawal

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890

أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي

In the world

The Mark applied

Try it

The app, on your screen.

The delivered screens, wired together. Tap the interface the way you would on a phone — the tab bar, the comments, the challenge, the upload. It is a click-through of the design, not a running app.

Talentify — Splash

01Splash

Talentify — designed in-house at

SnowFlare
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