SnowFlareBranding & Visual Identity · 2025

A SnowFlare identity

Methal

Real Estate

Luxury · Elegance · PrestigeFormal, detail-oriented, creativeModern and tech-savvyمثال العقارية
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For the next few screens,

this site belongs to Methal.

Brand philosophy

Methal — مثال — is a Saudi real-estate company founded in 2023, working towards Vision 2030 with design and furnishing, contract documentation, marketing and property management under one roof. The mark answers that directly: a roof and the letter M drawn as one continuous line, so the house and the initial are the same stroke.

The system, in 5 parts

Open one. The page follows.

Methal — The Mark lock-up

Variations

White on black
White on black
Teal on midnight
Teal on midnight
Midnight on mist
Midnight on mist
Black on white
Black on white
Midnight on orange
Midnight on orange
Sea teal on pale
Sea teal on pale

Clear space

Clear space rules

Clear space is keyed to the roof form itself, and the rule is drawn for all four lock-ups — English and Arabic, primary and stacked.

Misuse

Logo misuse examples

Nine ways the mark breaks: distortion, rotation, added or removed elements, recolouring, blur, drop shadows and inner glows, outlining, and moving the parts relative to each other.

From the manual

App icon
App iconThe M reduced to a single tile — the one place the mark stands without its wordmark, sized for a home screen.
Routes considered
Routes consideredTwo alternative lock-ups documented alongside the chosen one, so the decision stays legible after the fact.
Colour palette
Colour paletteSix colours, each carried with its CMYK and RGB build for print and screen.
Colour shades
Colour shadesEvery colour tinted to 80, 60, 40 and 20 percent, so tables and charts stay on brand.
Weights
WeightsLama Sans runs Thin to Black across both scripts — one family doing the whole hierarchy in Arabic and English.
Secondary typeface
Secondary typefaceThe fallback family, for the systems where Lama Sans cannot be installed.
Patterns
PatternsThe roof form tessellated six ways — a texture library built entirely out of the mark rather than bought in.
Grids
GridsReady-made layout grids for print and social, so the identity holds without a designer setting each piece.
Stationery
StationeryThe full stationery set: letterhead, envelopes, folders, cards.
Merchandise
MerchandiseEveryday items — the test of whether an identity survives contact with real objects.

Chapter 01 — The Mark

A timeless lock-up that adapts to any setting: iconic representations of houses and real-estate services entwined with the letter M, placing the emphasis on the identity itself. It is drawn in English and Arabic as equals, with secondary lock-ups and two submarks for the places the full mark will not fit.

Colour

Marks

Primary wordmark
Primary
Icon mark
Icon

Type Lama Sans

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890

أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي

In the world

The Mark applied

Methal — designed in-house at

SnowFlare
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